Susan was in an expensive grocery store looking in the gluten free aisle.

$7.99 for a 5.5 ounce bag of chocolate covered pretzels, really?

Nonetheless, she wasn't purchasing them for herself so she put them in the basket and took another ten minutes thoughtfully considering what else she would need then set off toward the sign which read Formaggio.

Susan walked past all manner of gorgeous packaged foods, fresh seafood laid out on tables, beautiful breads and baked goods, but she didn't have the time to stop. She had come directly from work & had a limited amount of time to run her errand then get home ahead of  her company.

The Formaggio sign lied, there was only yogurt & assorted dairy items. She started walking away in search of the cheese when she passed an employee in a white apron.

Where is the cheese? she asked and was directed back to where the cheese wasn't. She more specifically asked the employee if there was a cheese department?

Oh, I thought you wanted like, shredded cheese in a bag the employee said and pointed her toward the other end of the store.

So now Susan knows how she must appear as she walks through an upscale marketplace, like someone in search of bagged cheese.

Super.