Your body can tell you're pregnant before you can.

This is the opening line in a commercial for a home pregnancy test.
Have you seen it?

Your body can tell you're pregnant before you can.

It's sounds like a typical comment on Facebook, but it's not. The home pregnancy test company paid money for it. A group of college educated men and women thought that sentence up, and a second group signed off on it.
There was a bunch of time and energy expended in order to bring that commercial to Susan's TV.

Impressive, don't you think?